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AUTHORISED RESELLER / MAP POLICY

Effective Date: 9 August 2025

NON-NEGOTIABLE POLICY: Authorisation to resell AURICLE products and to use our brand assets requires compliance with this policy, including our Minimum Advertised Price (MAP) rules. If you do not agree, do not resell AURICLE products. See also TERMS OF SALE, TERMS OF SERVICE and DESIGNS & IP.

1. PURPOSE & SUMMARY

  • We publish a Recommended Retail Price (RRP) on product pages; unless otherwise stated in writing, RRP = MAP for that item.
  • MAP controls publicly advertised prices only. You remain free to set your actual selling price at any level you choose.
  • This policy is a unilateral condition of authorisation and supply. It is not an agreement to fix resale prices.

2. WHO IS COVERED

All customers who resell AURICLE-branded products (online or offline), including distributors and retailers that use AURICLE images, copy or trademarks. Authorisation may be withdrawn for non-compliance.

3. WHAT COUNTS AS “PUBLICLY ADVERTISED” PRICE

Any price visible without a specific one-to-one quote, including:

  • Website product/listing pages visible without login
  • Printed catalogues, flyers, in-store signage visible to the public
  • Social posts, ads (including Google Shopping/Meta), price-comparison feeds
  • Marketplace listings (e.g., Amazon, eBay, Etsy)
  • Public coupon/voucher codes shown on site or in mass marketing

Not covered (examples): private quotes to a single customer; negotiated trade lists sent 1:1 by email; prices visible only after logging into a restricted trade portal you control.

If in doubt whether something is “publicly advertised,” treat it as public.

4. MAP RULE

  • Do not publicly advertise any AURICLE item below the RRP/MAP shown on our product page (or a different MAP we communicate in writing).
  • “Below” includes effective prices after automatic discounts, stackable public vouchers, or bundles that drive the per-unit public price below MAP.
  • You may use “POA / Call for price” or omit public pricing.
  • Temporary promotions at or above MAP are allowed.

5. SALE PRICE FREEDOM (IMPORTANT)

This policy concerns advertised price only. Actual transactional sale prices are entirely your decision. We do not seek or accept any agreement about your final resale price.

6. ONLINE MARKETPLACES & ADVERTISING

  • Listing AURICLE products on third-party marketplaces may require our prior written approval.
  • If approved, marketplace and shopping-feed pricing must meet or exceed MAP.
  • Do not bid on AURICLE trademarks (or close misspellings) in search ads without written permission.

7. BRAND ASSETS & CONTENT

Use of AURICLE images, copy and logos is subject to DESIGNS & IP. We may withdraw the image/content licence and request takedown for MAP breaches or brand misuse.

8. MONITORING & ENFORCEMENT

We may monitor public channels and comparison sites. If we identify a breach:

  1. Notice: We’ll request correction within a specified timeframe.
  2. Asset suspension: We may withdraw content/image licences and remove you from the “authorised” list.
  3. Supply actions: We may suspend discounts, cancel pending orders, or suspend/terminate your account for repeated or serious breaches.

Our decisions under this policy are final.

9. COMPETITION LAW

Nothing in this policy requires you to sell at any particular price. It governs public advertising only and is intended to be applied in a lawful, proportionate manner. You should take your own legal advice where needed.

10. QUESTIONS & NOTICES

Policy enquiries: info@auricle.co.uk
Company details: COMPANY INFORMATION Formal notices: COMPLAINTS & NOTICES

Version: 09.08.2025