Join Us|Sign In
AURICLE's Ram skull logo

DESIGNS & COPYRIGHT / IP NOTICE

Effective Date: 9 August 2025

NON-NEGOTIABLE TERMS: Use of AURICLE designs, images, and brand assets is restricted as set out here. If you do not agree, do not use or reproduce our materials. See also the TERMS OF SERVICE and TERMS OF SALE.

1. SCOPE & DEFINITIONS

This notice covers all intellectual property on auricle.co.uk, auriclejewelry.com, and associated channels operated by AURICLE Limited (“AURICLE”, “we”, “us”).

  • Product Designs: the aesthetic shape, configuration, ornamentation, and arrangement of our jewellery products.
  • AURICLE Content: product photos, renders, videos, graphics, text, page layouts, and code.
  • Brand Assets: AURICLE names, logos, marks, and trade dress.

2. OUR RIGHTS

  • Copyright: All AURICLE Content is protected by copyright.
  • Design Rights: Our Product Designs are protected by UK unregistered design right and may also be protected by registered design rights or other laws where applicable.
  • Trade Marks / Trade Dress: Our names, logos, and get-up are protected as trade marks and/or passing off.

No rights are granted except as expressly stated below. All rights are reserved worldwide.

3. PERMITTED USE (LIMITED)

You may:

  • View our websites and print/download extracts for legitimate business with AURICLE (unaltered, with notices intact).
  • Share links to our pages or posts (linking only, not copying).
  • If you are an authorised retailer/distributor, use our official product images and copy solely to market genuine AURICLE goods, subject to §5.

Any other use requires prior written permission.

4. PROHIBITED USES

You must not:

  • Copy, reproduce, adapt, translate, or distribute AURICLE Content or Product Designs.
  • Reverse-engineer, 3D scan, CAD/CAM reproduce, mould, cast, or otherwise derive products from our designs.
  • Remove or alter watermarks, metadata, or notices; crop images to obscure branding.
  • Scrape/download our catalog or images at scale; hotlink assets.
  • Use our materials to train AI or datasets, or for any data-mining intended to replicate our products or brand.
  • Use AURICLE marks or confusingly similar marks in domains, social handles, ads, packaging, or listings without permission.
  • Misrepresent affiliation, endorsement, or origin.

5. RETAILER/DISTRIBUTOR IMAGE LICENCE

If you are an approved trade customer, AURICLE grants a revocable, non-exclusive, non-transferable licence to use our official images and short descriptions to market genuine AURICLE products that you stock.

Conditions:

  • Use accurate titles/SKUs; do not alter the product’s appearance or claims.
  • No edits beyond proportionate resize/crop that does not remove branding or change appearance.
  • Remove assets immediately on request or if you cease to stock the item(s).
  • No sublicensing.

This licence ends automatically if your account is suspended or closed.

6. “UNIQUE DESIGN” CLARIFICATION

Where a product is described as “unique” or “unique design”, this means the design has at least one difference relative to other designs on our site. It is not a guarantee of novelty or exclusivity in any legal jurisdiction.

7. THIRD-PARTY MARKS & COMPONENTS

“Shopify”, “DHL”, “Royal Mail” and any other third-party names/logos are the property of their respective owners and used for identification only. We do not claim ownership of third-party marks.

8. REPORTING INFRINGEMENT

To report suspected infringement of our IP or to request permission/licensing, email info@auricle.co.uk with:

  • Your contact details
  • Links/screenshots of the material
  • Description of the use and location
  • Any supporting evidence

We aim to respond within 5 business days.

9. NOTICE & TAKEDOWN (CLAIMS AGAINST US)

If you believe content on our sites infringes your rights, email info@auricle.co.uk with:
your identity and authority, a description of the work, location (URL), proof of ownership, and your requested action. We will review promptly and remove or restrict access where appropriate.

10. ENFORCEMENT

We reserve all remedies for infringement, including injunctive relief, damages, delivery-up/destruction of infringing articles, and recovery of costs.

11. CHANGES, LAW & CONTACT

We may update this notice from time to time. This notice is governed by the laws of England and Wales; courts of England and Wales have exclusive jurisdiction.

Company details: see COMPANY INFORMATION. Formal notices: see COMPLAINTS & NOTICES.

Version: 09.08.2025